How to Grow a Small Service Based Business

Without pressure selling and in less than 6 weeks

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Where are you right now and where do you want to be?

Like many you may be hurting just now due to the pandemic we are in the middle of, but in the same breath, time on your hands to make much needed changes to your business?

This course is a practical guide that will take you step by step through the changes you need to transform your business for the better. It will give both you and your clients more confidence in your services than ever before.

You will see how to maintain and dramatically increase your fees - many double their fees. You will hear how to pivot your service, move to valued partner status in the eyes of your clients, and, you will be able to reduce your working hours in the process.

Your Six Step Formula to Transform Your Business

This course walks you through the six practical steps that show you exactly what you need to change, and more importantly, how to change it. Here is a summary of those six steps that will transform your business.

  1. Clarity on your business model - who are your dream clients and how do you ensure their success?
  2. One change to get a list of hot prospects - where do you find them, what do you say and how do you communicate it?
  3. Show clients your true value and raise your prices - pivot your business offer a fuller service and communicating it effectively.
  4. Your structured sales process to help clients buy - An ethical sales process that has clients buying rather than you selling, and you can do it remotely.
  5. Your business analysis document to raise your value - asking the questions that stop your clients in their tracks and move you to valued partner status.
  6. Your proposal document to position you above competitors - your structure, layout and how to position you as the best person to help them.

"I have known Ewan for several years now and it was not until I had known him for a couple years did I give his business strategy course a go. Had I known what I know now, I would have jumped in a lot earlier!!! All of his business system tips have helped me bring in large collaborative projects, grow my aerial photography business and helped me to increase value for my customers too. He is a thoroughly likeable guy and I recommend him to you."

Thomas Haywood, Thomas Haywood Aerial Photography

Support you will get on this programme

When I started developing these materials it took me three years to get it right and it was a bumpy journey, to say the least. Now, clients complete this programme in as little as 6 weeks. If you have had a drop in business due to the pandemic I am sure some of you will complete it faster than that.

Once on the course you will have all the support you need to find the success you are looking for. This includes:

  • Regular support calls (for 6 months)
  • Video tutorials and guides
  • Quizzes to test your learning
  • Progress checks
  • Forum to share and discuss with others
  • Template materials
  • Case studies
  • Lifetime access to resources

This course is for you if you...

  • You are the business owner or MD
  • Sell services, including trades
  • Have been in business for at least 2 years (there are exceptions)
  • Have less than 5 on your team

This course is NOT for start ups or e-commerce businesses.

"Since graduating from Ewan's J2BL programme I have sourced a client that is currently requiring up to 4 days a week paid consultancy. I am also negotiating an extension to a current contract. I have also been offered a further two other appointments which I have turned down. I feel more confident about my offering than ever before. I am also seeking higher priced work for a small outsourced team we have put together."

Peter Andrews, Managing Director, Kent Financial Management Services Ltd

Your Instructor

Ewan A Menzies
Ewan A Menzies

Ewan has been in education, training and coaching for 25+ years. His goal is to support business owners like you to reengineer your offering so that clients see your real value.

Working with business owners and managing directors of service based businesses, Ewan has worked across industries including HR, bookkeeping, marketing, website, SEO, accountancy, training, graphic design and many more. His techniques, tools and strategies accelerate your learning so that you can achieve your goals fast.

Ewan practices what he preaches jumping his fees from £200 to £600 per month that resulted in 258% growth in turnover in just 12 months and a reduction in hours from 200 to just 80 per month. Not one to rest on his laurels Ewan is currently Director of 3 companies and contniues to look for the next opportunity.

As an advocate of lifelong learning Ewan continues to stay at the forefront of new developments for his business, and then, in turn, brings these tried and tested practices to those he works with.

“I am so glad that I decided to embark on the JB2L course. I found it incredibly useful and practical and very suited to my learning style. Each module was full of information that can be transferred into your business immediately and you can see immediate positive improvement.Some of the tools I have been introduced to are now an integral part of my business and everything was relevant. I have begun to engage bigger clients and realise my true worth and value to my clients. I would highly recommend it.”

Sheena Doyle, The Really Useful HR Company


"My initial reason for contacting Ewan was to move to working "on" the business not "in" it. With Ewan's help I have now got a clear view of the way forward to grow my business and provide greater value to my clients. Since working with Ewan my profitability has significantly increased and turnover has increased by over 50%!

Rachel Roden, Managing Director, Roden Associates

Course Curriculum

  Day 1: Welcome
Available in days
days after you enroll

"Fantastic programme! Very clearly laid out and I found it easy to implement alongside running my business. This led to me seeing results very quickly.

The sales process became more of a natural and open conversation, rather than feeling awkward. It helped me improve my services so that new (and existing) clients were happy to pay more. I was able to identify some weak spots in my business and start to take actions to remove them.

As well as being able to get results quickly, I can see myself continually working on the systems and process taught for many years to come."

Jon Norton, Managing Director, Barefoot Accounting

When can you expect results and what can you expect?

Please watch this video showing client case studies and the results they achieved. Many find they can jump up their fees as soon as they have completed the first couple of sections, for others they prefer a gradual increase over time.


If you have not already had your your FREE one hour Strategy Call please book it now before you purchase this course. Click HERE. This gives you value today before you enroll and ensures the course is right for you.

"The best hour spent working on my business since I began 2 years ago." - HR Business

"My attitude changed the very next day and I got some clients with extra margins." - SEO Company

"It was a great 1-hour call. Well worth every minute." - Virtual Assistant

"The hour passed so quickly. It was unbelievable how much ground was covered." - Finance Director

"In one hour, Ewan has given me a completely new way of looking at sales and marketing for my business! Stunning and really welcome." - Photographer

Get started now!

"I participated in Ewan’s Jump to the Big Leagues programme. It was a fantastically designed course with a wealth of information that I will be going back to again and again. Ewan provided an outstanding level of support and tailored advice. He understood where I was as a business and consequently helped me build good foundations for the future. I’m excited for the way ahead, and am enthusiastically recommending Ewan to others who want to take a leap forward."

Andy Johnston, Founder, Designer, and Illustrator, Eido Studio

Frequently Asked Questions

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase please contact us in the first 30 days and we will give you a full refund. All we ask is that you speak to us so we can better understand what went wrong and fix it for others in the future. :-)
Is there a community?
Yes, we have an online community where you can share successes and challenges with others and see how they are progressing. You also have lifetime access to this.
How long does the course take?
Clients complete this programme in as little as 6 weeks. If you have had a drop in business due to the pandemic I am sure some of you will complete it faster than that. Others prefer to take it slowly over 6 months which is why we give support for 6 months.
Is it just online or do I get to speak with a business coach?
You will have access to regular support calls with Ewan. From time to time there will be other experts there to support you as well.