Jump from Service Provider to Valued Partner
And Get Paid What You Are Worth
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What does you business look like when finished?
Imagine, just for a minute, waking up in the morning to work with clients who pay you a premium and value your time. All your clients see you as a valued partner rather than just another service provider. Your business and services position you above competitors ,and as a result, new clients are now buying from you, rather you than you having to sell to them.
Yes, this sounds great but where do you start and what needs to be done? How can you possibly increase your prices to a premium, especially during the current cost of living crisis. You are already delivering great services, what else can you do to move clients perception of you to valued partner? Selling is not natural to you and it feels like mission impossible to have clients buying rather than you selling.
I feel your pain, I was there back in 2012 working 50 hours a week, servicing difficult clients who were not profitable, struggling to find new clients and not able to expand my business as I wished. It took me 3 years to solve these challenges. During that time I went through a lot of pain, wasted money, sleepless nights and turmoil.
Eventually, I found out how to charge a premium, work with great clients who valued me and expand my business as I wished. You too can achieve this, but instead of taking you 3 years, you can do it in as little as 6 weeks.
Your Six Step Formula to Transform Your Business
This course walks you through the six practical steps that show you exactly what you need to change, and more importantly, how to do it. Here is a summary of those six steps that will transform your business.
- Clarity on your business model - who are your dream clients, and how do you ensure their success?
- One change to get a list of hot prospects - where do you find them, what do you say and how do you communicate it?
- Show clients your true value and raise your prices - pivot your business, offer a fuller service, and communicate it effectively.
- Your structured sales process to help clients buy - An ethical sales process that has clients buying rather than you selling, and you can do it remotely.
- Your business analysis document to raise your value - asking the questions that stop your clients in their tracks and move you to valued partner status.
- Your proposal document to position you above competitors - your structure, layout, and how to position you as the best person to help them.
Where do you want to be in 6 weeks’ time? Are you happy to stay where you are, stress, lost money and overwhelm, or would you like a business with dream clients paying you a premium? If it is the latter, please read on, and take your first step today.
"I have known Ewan for several years now and it was not until I had known him for a couple years did I give his business strategy course a go. Had I known what I know now, I would have jumped in a lot earlier!!! All of his business system tips have helped me bring in large collaborative projects, grow my aerial photography business and helped me to increase value for my customers too. He is a thoroughly likeable guy and I recommend him to you."
Thomas Haywood, Thomas Haywood Aerial Photography
Support you will get on this programme
When I started developing these materials it took me three years to get it right and it was a bumpy journey, to say the least. Now, clients complete this programme in as little as 6 weeks. If you have had a drop in business due to the pandemic I am sure some of you will complete it faster than that.
Once on the course, you will have all the support you need to find the success you are looking for. This includes:
- Regular support calls every week
- Video tutorials and guides
- Quizzes to test your learning
- Progress checks
- Template materials
- Case studies and
- Lifetime access to resources
This course is for you if you...
- You are the business owner or MD
- You sell services
- You have been in business for at least 2 years (there are exceptions)
- It is just you or a team less than 5
This course is NOT for trades, start-ups or e-commerce businesses.
"Since graduating from Ewan's J2BL programme I have sourced a client that is currently requiring up to 4 days a week paid consultancy. I am also negotiating an extension to a current contract. I have also been offered a further two other appointments which I have turned down. I feel more confident about my offering than ever before. I am also seeking higher priced work for a small outsourced team we have put together."
Peter Andrews, Managing Director, Kent Financial Management Services Ltd
Your Instructor
Ewan has been in education, training, and coaching for 25+ years. His goal is to support small service-based business owners like you with tried and proven strategies to reengineer your offering. This ensure you clients see your real value, and you get paid what you are worth.
Working with business owners, freelancers and managing directors of small service-based businesses, Ewan has worked across industries including HR, bookkeeping, marketing, website, SEO, accountancy, consulting, training, graphic design, and many more. His techniques, tools, and strategies accelerate your learning so that you can achieve the success you are looking for faster.
Ewan practices what he preaches tripling his fees and wining dream clients that resulted in 258% growth in turnover in just 12 months and a reduction in hours from 200 to just 80 per month. Ewan continues to practice what he preaches selling his Concord offering to larger organisations by applying the principles in this course.
Ewan continues to develop new support materials for small service-based business owners. With advancements in technology Ewan is now producing a range of resources and support to help all, regardless of their time or budget available.
“I am so glad that I decided to embark on the JB2L course. I found it incredibly useful and practical and very suited to my learning style. Each module was full of information that can be transferred into your business immediately and you can see immediate positive improvement.
Some of the tools I have been introduced to are now an integral part of my business and everything was relevant. I have begun to engage bigger clients and realise my true worth and value to my clients. I would highly recommend it.”
Sheena Doyle, The Really Useful HR Company
"My initial reason for contacting Ewan was to move to working "on" the business not "in" it. With Ewan's help I have now got a clear view of the way forward to grow my business and provide greater value to my clients.
Since working with Ewan my profitability has significantly increased and turnover has increased by over 50%!
Rachel Roden, Managing Director, Agility Bookkeeping
"Fantastic programme! Very clearly laid out and I found it easy to implement alongside running my business. This led to me seeing results very quickly.
The sales process became more of a natural and open conversation, rather than feeling awkward. It helped me improve my services so that new (and existing) clients were happy to pay more. I was able to identify some weak spots in my business and start to take actions to remove them.
As well as being able to get results quickly, I can see myself continually working on the systems and process taught for many years to come."
Jon Norton, Managing Director, Barefoot Accounting
I will admit, after having my fingers burnt a few times with so called marketing experts, I had my reservations. But Ewan had never come across as 'salesy' and I genuinely felt at ease with Ewan's approach with me as a potential client. So after parting ways with our previous consultant we agreed to use Ewan on a 6m trial to see how we got on.
"So glad we did. Ewan was a breath of fresh air. He is not about the gimmicks of the latest Facebook or Google Ads campaign. Ewan gave us a real insight into where we could take the business, how to position our services in the market and was quite happy to roll up his sleaves to give us some hands on help with our marketing messaging.
It was a breath of fresh air. Someone who knew the psychology, the framework required, that good marketing and good market positioning needed. It was exactly what we needed, and what I had been looking for for some time.
I can happily figure out the technicalities of all the different marketing channels, what I needed help with was coming up with a succinct way of getting our message across when our service is not particularly easy to describe without pigeon-holing ourselves in the wrong 'service', and therefore the wrong pricing strategy.
Ewan has helped us get on to a track that is far more aligned with what we really do.
The net result is having the confidence, the plan and the foresight to charge what we are really worth. It has been a game changer."
- Jo Seawright, Company Owner, The Good Business Co.
IMPORTANT - BEFORE YOU SIGN UP PLEASE BOOK YOUR BREAK THROUGH CALL!
If you have not already had your FREE 45-minute Break Through Call please book now. Click HERE. This gives you value today before you enroll and ensures the course is right for you.
"The best hour spent working on my business since I began 2 years ago." - HR Business
"My attitude changed the very next day and I got some clients with extra margins." - SEO Company
"It was a great 1-hour call. Well worth every minute." - Virtual Assistant
"The hour passed so quickly. It was unbelievable how much ground was covered." - Finance Director
"In one hour, Ewan has given me a completely new way of looking at sales and marketing for my business! Stunning and really welcome." - Photographer
"In a few short weeks, Ewan helped me build value in my client relationships.
I am now confident I have a system which, time and time again, will identify suspects, convert them to prospects and onwards into trusted clients who want to buy from me, rather than me having to sell to them.
Ewan’s course has also given me the confidence to raise my fees. If you attend one of Ewan’s courses, you will benefit from his wise counsel, confidence building and commercial acumen. Highly recommend."
- Andrew McKellar, Freelance FD, Harbour Accountancy Ltd
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"I participated in Ewan’s Jump to the Big Leagues programme. It was a fantastically designed course with a wealth of information that I will be going back to again and again.
Ewan provided an outstanding level of support and tailored advice. He understood where I was as a business and consequently helped me build good foundations for the future.
I’m excited for the way ahead, and am enthusiastically recommending Ewan to others who want to take a leap forward."
Andy Johnston, Founder, Designer, and Illustrator, Eido Studio
"I have found Ewan to be very approachable and extremely helpful in growing my business. Ewan has a "unique" way of thinking out the box and getting people he works with to look at a situation from a new angle. He is good fun to work with and I would highly recommend his services."
- Kate Guthrie, Director, KAG Accounting
Frequently Asked Questions
"Our business and way of thinking has completely transformed since beginning to with with Ewan. His bespoke professional approach and friendly manner make each session informative and enjoyable.
Out with the session time, he is always available for a call or email for advice that we can trust.
I would fully recommend Ewan to anybody looking to improve and get that most out of their business."
- Stuart Wilson, Search Engine Marketing Manager, Bottle Green Websites